Sharp Air Purifier Review - 5 Key Factors Model Basis

Kicking off our debut Air Purifier Review - 5-Key Factors Model, we are starting with the Sharp Air Purifier Review.

Our earlier post dealt at length about the Scientific Peer Review that is missing in the ionic air purifier business. Correspondingly, we have broadened our model to include Scientific Peer Review as a fifth key factor. This is even if it will draw a blank. We would be thrilled if the empty space will set off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.Every marketer of an ionic air purifier will have no choice but to quote me!

Our Sharp Air Purifier Review of several articles will include all aspects of the Air Purifier Review - 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

A centenarian soon, Sharp is a Japanese company with a solid track record. That is so critical In business, which explains why we picked Sharp for our first review. The initial article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and includes a concise overview of their unique ionic air purification technology.

Aside from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not that there is complete transparency, but there is enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

What can be more transparent than revealing the marketing strategy for Plasmacluster Ion Technology? Amazing! Sharp detailed its phased marketing approach on 16 January 2009 as follows:

(a) Phase I

Focus on research and development resulting in the roll-out of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Concentrated attention on “academic marketing”, an approach that obtains scientific proof of the efficacy of a certain technology through cooperative research with leading academic institutions and developing consumer products based on this proof that can be independently verified. Together with 14 academic research bodies around the globe, Sharp worked to instill confidence in its Plasmacluster Ion technology by proving its efficacy against 28 harmful pathogens and substances, inclusive of airborne bacteria and viruses, molds allergens and odors.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. Sharp announced on 16 January 2009 that 24 companies will be incorporating Plasmacluster Ion technology in their product lines.

Included are manufacturers of whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcar air conditioners, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.

Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has skillfully crafted into an art and also a peek into their future. Academic marketing is defined in our Ezine article which you can access via the widget on our blog.

No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

Do follow our continuing, Sharp Air Purifier Review at The Ionic Air Purifier Blog.